Master Journey for ManpowerGroup

ManpowerGroup Talent Solutions is the world leader in innovative workforce solutions, connecting human potential to the power of business. Since the portfolio and stakeholders are diverse, the Marketing Director requested the help of 8DDX on how to market this label. Several stakeholders were interviewed and based on their observations and experiences we delivered a master journey. A master journey helps you to connect the different stages in the journey and the various departments that are serving the needs of the customer combined with the emotional state of your customer. During workshops we sharpened and enriched the journey and defined the opportunity areas. The end report was presented to the business leaders and got implemented in the product offering, process optimization and marketing approach.

Merel Gorter (Director Marketing & Communications): ‘During the workshops Jildert managed to engage all stakeholders that resulted in an advice that is digestible and easy to execute.’